SAP MARKETING CLOUD:

YOUR GATEWAY TO MAXIMUM CLARITY IN MARKETING.

Finally, a solution that allows you to manage customer data accurately and effectively! Via the SAP Marketing Cloud platform, we at Byondwave are geared to support your big data marketing and business solutions.

GENERAL PROCESS FLOW OF SAP MARKETING CLOUD

DATA INTEGRATION / SYNCHRONIZATION

CHALLENGES

A lot of data that marketers deal with is spread across various systems and only provides a partial view on the customer’s journey and is of poor quality.

SOLUTION

Byondwave creates Data Consolidation solutions.

Via SAP Marketing Cloud, we bring data from various interactions & events across all channels into a central platform. Our system allows incoming data to be merged, matched and enriched in real-time synchronization to form a (GOLDEN RECORD).

WE HAVE ONE PLATFORM FOR YOU

TO MANAGE DATA COMING FROM DIFFERENT SOURCES

DYNAMIC CUSTOMER PROFILING

CURRENT SCENARIO

Over 80% of Brand owners and marketers do not know much about their customers.

 

Only 28% deliver a personalized experience across channels.

 

Most are not in sync with the dynamics of customers and are not able to listen or capture customer signals. They are therefore too slow to react resulting in missed customer opportunities, or offering irrelevant offers and promotions.

 

Unmet customer needs – can’t consistently recognize customers across departments, hard time coordinating customer experiences across interaction channels resulting in poor customer experiences.

 

HOW WELL DO YOU UNDERSTAND YOUR CUSTOMER? HOW DO YOU INCREASE CUSTOMER EXPECTATIONS?

By having ONE central platform data consolidation from multiple channel, SAP Marketing Cloud able to merge all the info and provide 360-degree view of customer’s journey. This allowed marketer to gain deeper insight, leverage predictive and advance analytics in real-time in order to provide a personalized content.

SEGMENTATION

Leverage high volume segmentation and predictive capabilities to find the right audience for your campaign.

LEVERAGE DEEP INSIGHTS

Enable in the moment customer experiences based on real-time context and insights.

MARKET MORE EFFECTIVELY

Leverage predictive and advanced analytics to focus on the right audience to increase customer experience, while at the same time eliminate unnecessary marketing campaigns and spend.

 

Classification of customers (and prospects) using defined characteristics that allow you to easily find and categorize people, while helping you understand and predict how they may act.

 

Improved retention of customers through personalised marketing, niche specific marketing and improved customer awareness.

IMPROVED CAMPAIGN METRICS

Improved response rates, improved ROI, lower opt-out and unsubscribes.

ENVIRONMENTAL BENEFITS

Reduced inappropriate direct mail.

 

Eliminate manual processes with marketing automation. Marketers should understand that in order to find true success they need to be customer-obsessed, spending their time on creating, delivering and optimizing targeted, personalized campaigns that meet specific business goals.

 

Once you have the insights into each customer’s motivations and intent, and companies need leveraging these insights to deliver highly targeted and individualized experiences, all in real-time.

 

Better understand of their target audience and making more effective marketing campaign by dividing a market into smaller groups of consumers / organisation in which each consumer has a common characteristic such as need or a want.

CONTEXT SENSITIVITY

Better serve the needs of the customers to improve company's competitive position in the market. Assist to increase sales, improve market-share as well as enhancing image/impression.

 

Assist marketers to concentrate efforts on most productive and profitable market segment instead of frittering over irrelevant, unproductive /unprofitable segment. Helps the marketers to know the segment still waiting to be served and grabs them as a unique opportunity.

CAMPAIGN EXECUTION

Easily set up multiwave, multi-channel and trigger-based marketing campaigns.

CONTEXT SENSITIVITY

Run true omni-channel marketing multiple channels, such as email, mobile, Facebook, and Google Ads.

RUN MORE EFFICIENTLY

Leverage high performing visual analysis and intuitive campaign tools to plan and execute engagements faster and better. Without the help of IT.

ALIGN ACROSS THE BUSINESS

Strategically align your activities with your business leveraging planning, budgeting and expense management capabilities on the same platform.

 

Consumers are driving expectations. Everyday more customers are Omni-channel – internet access and emails are ubiquitous, smartphone penetration is saturating in developed countries, social media is everywhere, and ecommerce is growing exponentially.

 

Consumers expect relevant and engaging interactions and experiences via any channel of their choice. Talk to your audience using the channels they prefer, from email to social media, for meaningful conversations they’ll remember.

 

Marketers need the tools to create seamless and relevant experiences for their consumers.

 

Our key differentiator is to have the data, analytics, insights and execution on the same platform.

 

Better budget allocation based on results of campaign.  Do more with less: make your campaigns more effective to avoid spending money on campaigns you don’t need.

LEAD MANAGEMENT

CHALLENGES

Lack alignment between marketing & sales, waste of effort in targeting unqualified lead.

SOLUTION

Generate qualified leads and nurture leads to maturity leveraging marketing’s campaign management tools across all relevant touch points.

CREATE WINNING MARKETING AND SALES TEAMS

Enable marketer to work hand in hand with Sales and Service through tight integration, improving collaboration, transparency and accountability between teams to win together.

RUN LEAD MANAGEMENT EFFICIENTLY

Drive lead management as a continuous and automated process, leverage powerful tools to structure, drive, and monitor the lead funnel.

GENERATE HIGH-QUALITY LEADS

Generate qualified leads and nurture leads to maturity. Seamlessly hand-off qualified leads to sales.  Provide sales with insights and intelligences for effective conversion into revenue.

SHARE INSIGHTS

Provide Sales with insights and intelligences to tailor their follow-up conversations, for effective conversion into revenue.

SHOW YOUR ROI

Gain full transparency into marketing’s contribution to pipeline and overall ROI. Monitor effectiveness to determine success of lead management.

INTEGRATE SEAMLESSLY

Accelerate time to market with standard integration into SAP Hybris Cloud for Customer for out-of-the-box collaboration.

 

To be successful in B2B marketing, you have to work with your sales counterparts and agree on a common set of metrics and definitions about what is a qualified lead or opportunity. When you have the same goals, you’re able to work more coherently. So that your sales team can focus its time on engaging the most active, qualified leads.

DECREASE LEAD CONVERSION TIME

Through targeting their marketing campaigns to specific leads to generate quality lead.

 

Lead scoring to see how close the lead was to the sale, which allowed to personalize the messages, based on how far long they were in the sales cycle.

 

Send target content, until score is high enough to pass on to sales.

 

Maximize sales efficiency: Maximize the efficiency of sales teams by making them work with high qualified potential buyers.

 

Increase pipeline directly attributable to marketing activities.

 

Become a profit center.

DATA INTEGRATION /

SYNCHRONIZATION

DYNAMIC CUSTOMER

PROFILING

SEGMENTATION

CAMPAIGN

EXECUTION

LEAD

MANAGEMENT

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